📄 Why good eggs should sell more and sleep well at night

"We didn’t like that estate agent”, she says. He kept showing us properties that were above our budget - and like, 200K over budget. It was weird”.

Friendly dinner conversation, at Burn’s night with friends a few years ago. (Yes, there was haggis, and no: it’s not as bad as people say).

“It bit him in the ass though, because in the end we bought a property through a different agent.

As it turns out, Mr. Greedy Agent also had it in his portfolio - but because he never showed it to us, we bought it through someone else”.

And so it is with selling: if you try too hard, if there’s neediness, if there’s greed, it’ll backfire.

It’s quite the opposite to my friend Dick, who’s one of the top sellers in his real estate agency.

His secret? “I sell people the house they want, and make sure they don’t buy the wrong house”.

That’s ethics in selling. It’s looking out for your buyers, and it’s a perfect way to do very well indeed.

Good eggs sell more, and they sleep better - at least, that's how it should be.

When you’re an ethical person, with a lot of integrity, never make the mistake of thinking that these character traits make selling (or enrolling buyers) harder - it doesn’t have to be that way and in fact:

If you know your values and you lead with integrity, it makes selling a hell of a lot easier, and a lot more fun too.