📄 When it's a good thing when a buyer tells you "no"

Which is, basically, always. "No" is nowhere near as bad as you think.

Okay sure, it’s never fun when someone decides to not buy from you.

But really, you ought to welcome it. Because a No is the start of a relationship.

Not a professional relationship, sure. Doesn’t help your business… YET.

But follow my thinking here: most people consider a failed sale as an endpoint. Closed case. One of those that got away.

But that’s a shame, because you never know when someone ends up being ready to get down to business.

Could be a week, a month, or a year.

And all you need to do in order to land the sale when that time comes, is maintain a relationship with people.

Ask a question. Stay in touch. Share a book when you find one that’s perfect for them. See what they’re up to on social media. Answer a question, exchange emails.

You know: be a human being - which comes down to ‘being nice people’.

Lots of clients end up working with me months, or even years, after initially saying ‘nope’.

Those are sales that wouldn’t have happened if I hadn’t stayed in touch and kept the relationship alive.

That ‘no’ you might dread so much?

Welcome it.


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