📄 Want More Sales? Pay Attention to the Signals Your Buyer Gives You
It's said that everything is marketing, and that's true.
On a much deeper level though, everything you do is a signal. And, everything you perceive is a signal.
Proper listening signals to the other: you and your story matter to me.
The husband hiding behind his newspaper (or being glued to his phone screen) signals: you’re not a priority.
Sending out useful daily emails signals: I’m not just in it for the money, I intend to serve as well.
(Have you started daily emails yet? I highly recommend it).
Lashing out at someone signals: my upset state is more important than harmony, collaboration and understanding.
Everything that you do in your life sends some sort of signal to others.
The problem is that in 99% of the cases, we’re unaware of what signal we’re sending.
We go about our business, act as best as can, but we don’t stop to think what message, or signal, we’re broadcasting.
And then it gets worse, when we don’t stop to notice how our signal is being perceived.
This is the cause for a huge number of problems in relationships (business or personal) and in society as well.
But it’s so easy to see! People literally tell us how our signals are being perceived!
Whether by how they respond, or body language, or action, or inaction: your world gives you constant and direct feedback on how well your signals are working for you.
The trick to getting better results with people - and more sales - is to step out of your silo, and to open up to the signals that are being returned to you.
The responses to your own signals: those are what tell you what it is that you actually said.
Because what you think you said, or intended to say, is nowhere near as important as the message that got heard.
It’s never the other’s job to figure out what it is you meant.
Instead, it’s your job to figure out the best way, for getting your message and your signal perceived the way you intended.
You live in a perfectly tuned feedback system called ‘the world’, that tells you your efficacy in signaling, 24/7.
It's there to tell you how you're doing, so it would be wise to pay attention.
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