2 notes tagged with "Targeting"

📄 Farm, don't hunt (sales for nice people)

Because really, did prey ever get better from being hunted? Sure, the hunting analogy works, when applied to the selling process. Patience…

Tagged with: #Articles, #Sales, #Empathy, #Targeting

📄 What purchase causes the kind of problems that you solve?

Of course it makes sense to only talk to buyers who are ready to take action, and buy your work - otherwise, you're just spinning your…

Tagged with: #Articles, #Strategy, #Targeting, #Ideal buyer

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