68 notes tagged with "Articles"

📄 Foundations of a healthy business - two questions you must ask yourself

It’s the most fundamental question in any business, and yet: it’s one of the questions easiest to skip over (scary how often people have no…

Tagged with: #Articles, #Needs, #USP, #Urgency

📄 "I'm terrible at marketing". Martin calls BS

Found a message in my inbox this morning - someone asking for help, saying “I’m terrible at marketing”. I don’t buy that though. I consider…

Tagged with: #Articles, #Marketing, #Self-Talk, #Mindset

📄 5 Core points you have to get right if you want your business to grow

Here is a quick tip - a high-level primer - on how to make growing your business easier. It's based on the five P's, where first off, you…

Tagged with: #Articles, #Growth, #Business-Fundamentals, #StrategicDecisions

📄 Acquiring resources vs being resourceful

It’s tempting to gather resources. Trainings, skills, education, adding powerful people to your network… videos, courses, workshops and…

Tagged with: #Articles, #Resourcefulness, #Leverage, #Resources

📄 Agendas and framing - How to start a sales conversation

When you’re starting a [ 👨‍🎓 SIBG Pt. 1.3 - The Importance of a Goto Market Strategy#^58adf0|sales conversation ] with a buyer, one of the…

Tagged with: #Articles, #SalesConversations, #SettingTheStage, #Outcomes, #Leadership, #Exploration

📄 Always make sure you use the right ingredients, for the stage your business is in...

Let's look at some business fundamentals, starting with the [ 👨‍🎓 Mini-training - Introduction to Stages & Ingredients of Business Growth…

Tagged with: #Articles, #Business-Fundamentals, #SIBG

📄 Any leads in your pipeline?

How often do you ask yourself that? "Do I have any leads in my pipeline?" Because the difference between a coach or consultant who…

Tagged with: #Articles, #Pipeline, #Questions, #Sales

📄 Are you forcing people to pay interaction-tax?

To follow on from the idea of ‘[ 📄 Are you selling them a problem? (Pt. 1)|selling people a problem ]’ - i.e. when the buyer perceives a…

Tagged with: #Articles, #Questions, #SellingProblems, #InteractionTax

📄 Are you selling them a problem? (Pt. 1)

"One of the best ways to lose a sale, is to inadvertently 'sell a problem' along with your solution. “But wait!”, you say: “I don’t sell…

Tagged with: #Articles, #SellingProblems, #InteractionTax, #Empathy

📄 Are you selling them a problem? (Pt. 2)

A while ago I spoke to a guy in Malaga, who was looking to sign up franchisees for his business. “Martin, I have the hardest time…

Tagged with: #Articles, #SellingProblems, #Opportunities, #Avatar, #SalesConversations

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