127 notes tagged with "Articles"

📄 Foundations of a healthy business - two questions you must ask yourself

It’s the most fundamental question in any business, and yet: it’s one of the questions easiest to skip over (scary how often people have no…

Tagged with: #Articles, #Needs, #USP, #Urgency

📄 "I'm terrible at marketing". Martin calls BS

Found a message in my inbox this morning - someone asking for help, saying “I’m terrible at marketing”. I don’t buy that though. I consider…

Tagged with: #Articles, #Marketing, #Self-Talk, #Mindset

📄 "Shouldn't It Be Easier, to Build a Business...?"

Thus spoke a client a while ago: "Shouldn't building a business be easier?" This client recently gave up a successful job and career where…

Tagged with: #Articles, #Focus, #Business-Fundamentals, #Customer-interviews, #USP-Research, #USP, #Priorities, #Avatar, #Specificity, #Simplicity

📄 'I'll Bet That Hurts Like Mad' - How to create buyers by highlighting problem-cost

The thing about problems is that you'll pay for them, whether you want to or not. You either pay for keeping a problem, or you pay for…

Tagged with: #Articles, #ProblemCost, #ProblemCauses, #Problem-stack, #ProblemFinding, #PurchaseMotivators, #Questions

📄 5 Core points you have to get right if you want your business to grow

Here is a quick tip - a high-level primer - on how to make growing your business easier. It's based on the five P's, where first off, you…

Tagged with: #Articles, #Growth, #Business-Fundamentals, #StrategicDecisions

How to Get Results With People When Things Are Tense

When things are tense and when an issue needs resolving between people, it's very easy to inadvertently 'push the wrong buttons', and make…

Tagged with: #Articles, #Communication, #Messaging, #LabellingEmotions, #ConflictResolution

📄 Acquiring resources vs being resourceful

It’s tempting to gather resources. Trainings, skills, education, adding powerful people to your network… videos, courses, workshops and…

Tagged with: #Articles, #Resourcefulness, #Leverage, #Resources

📄 Agendas and framing - How to start a sales conversation

When you’re starting a [ 👨‍🎓 SIBG Pt. 1.3 - The Importance of a Goto Market Strategy#^58adf0|sales conversation ] with a buyer, one of the…

Tagged with: #Articles, #SalesConversations, #SettingTheStage, #Outcomes, #Leadership, #Exploration

📄 Always make sure you use the right ingredients, for the stage your business is in...

Let's look at some business fundamentals, starting with the [ 👨‍🎓 Mini-training - Introduction to Stages & Ingredients of Business Growth…

Tagged with: #Articles, #Business-Fundamentals, #SIBG

📄 Any leads in your pipeline?

How often do you ask yourself that? "Do I have any leads in my pipeline?" Because the difference between a coach or consultant who struggles…

Tagged with: #Articles, #Pipeline, #Questions, #Sales

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