📄 Farm, don't hunt (sales for nice people)

Because really, did prey ever get better from being hunted?

Sure, the hunting analogy works, when applied to the selling process.

Patience, precision, understanding the prey, timing:

There's a lot that carries over.

That prey thing though, that's where the analogy breaks.

I mean, that what gets hunted usually isn't all that jazzed up about the overall experience, right?

Instead, try farming, where you nurture, curate, foster and develop.

Relationships, introductions, reputation, opportunities, deals, helpfulness:

These are all things that exist in your business.

Whether you hunt for sales, or you develop those things in a caring and thoughtful way, is up to you.

But when you see your deals and opportunities and buyers in the light of farming, your being a good person who doesn't want to force or cajole people, stops being an obstacle.

You don't have to "hunt for clients" or "close sales".

You just need to "farm" what's already there.

Nurture relationships.

Fertilise your prospects' minds with useful knowledge and helpful questions.

Water their soil by making introductions to the right people.

Shine sunlight on them when you meet.

Prune away disqualified opportunities.

And, harvest your opportunities, every time someone says:

"I'm ready, it's time, let's do this".

I built an entire sales methodology around this way of handling your business, and yes:

All of it is built into the SalesFlow Coach app I'm preparing to launch.

Hit reply if you'd like to know when I release it into the wild...


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