📄 Say less and get more sales

We usually say too much.

We don't let the other person think.

We say a thing, and before the other even has time to process it, we add something else.

All in an effort to make our case, to try and find the one thing we should say, so that we pull the other person over the line.

But the more you say, the more homework you give your buyer.

All the notions, facts, interesting tidbits and relevant ideas that you add in, they don't help.

In fact, loading up your communications with notions doesn't increase the chance you'll land the sale... Instead, it's more likely to lower your chances.

Why?

Because overwhelm causes confusion, and a confused mind doesn't make a decision.

And when that decision is 'buy/don't buy', you want your buyer to have clarity, not confusion.

So whether it's in speaking or writing:

Keep things short and simple. Stay on point.

Your words should create space for buyers to reflect, not fill their head with whatever you think is important.