🧠 Must-know buyer intel

Related to: 📝 SFC Live & Personal | Content marketing

To land a sale, you need to have a conversation.

And not a conversation where you pitch your stuff.

Instead, you need to have a conversation that causes a buyer to want your offer.

For that, we use lenses:

Specifically designed perspectives on the buyer, on where they are at, and what they are looking to achieve.

Lenses enable you to learn exactly what you need to know in order to drive a deal forward.

First, we put ourselves in our buyer's shoes, with:

🤗 The Empathy Edge

Then, we look at what is the actual problem they want to solve:

👎 The Problem-stack

Next, we ask if it's a problem worth solving, and whether is should be solved now:

🚨 Problem-cost and urgency

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