📄 Mind the Gap

SalesFlowCoach app Mind the gap MartinStellar You break the egg now, but it takes a while before it’s cooked and you get to eat it.

That interval, that’s called the action-results gap, and it’s the cause of much entrepreneurial struggling.

Of course nobody minds having to wait for an egg to fry. It would be insane to expect it to be ready the moment we crack it into the skillet.

But with our work, we’re often not quite as rational.

We put in a ton of work - be it creating a course, launching a funnel, or doing outreach, we apply all our Method, Mindset and Skillset...

And then we enter the gap, we don't see immediate results, and then we get all frustrated and demotivated.

Because hey, what about all the work that went into it - wasn’t that meant to get us results?!

Yes, but those results will show up when they do - not when we want them to.

And that moment, when we hope to see results for our actions but they’re in the future, that’s where we very often stop pushing forward on the actions we set out with. And I'm as guilty of that as anyone.

And I can tell you: it’s tiring.

Starting something, expending ourselves, getting demotivated and then starting something new… such a waste of energy. It's annoying.

So what’s the solution - how do we get through the action-results gap, and keep pushing through without getting demotivated or distracted?

It's simple: You set specific milestones that build up over time to the final outcome, then you carefully choose the actions that get you to the milestones, and next you relentlessly execute on those actions, paying attention to the milestones instead of the end-goals and results.

Because without consistent, strategically chosen actions and a commitment to working only on those things that drive you towards that singular goal, you'll be flinging spaghetti all over the place, and you'll burn up your most scarce resource: your time.

Pick one outcome.

Break it down into milestones.

Break those down into projects, then into sub-projects, then into tasks.

Focus on those tasks, and if any idea, project or tasks shows up as a 'great idea!' but doesn't directly contribute to your next milestone: shelve it for later.

The only way to get through the action-results gap, is sticking with one plan, and ignoring everything else.

On that note: Is your plan for the year to relentlessly work on generating more deals, sales, and revenue?

Then get in touch to talk about personal sales coaching (the pricier option) or join SFC Academy, and get a community, training, and 12 months of support from yours truly - details on the programme here.

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