📄 Leading vs lagging - are you looking at the right metrics?

SalesFlowCoach app Leading metrics vs lagging metrics MartinStellar

A while ago I read Cal Newport’s excellent book Deep Work, where he talks about how isolated, almost monastic blocks of highly-concentrated work are something increasingly rare in our society, but utterly essential for growth and innovation.

Which is ironic: here’s an ex-monk who tends to struggle with productivity, and who needs to read a book by a researcher in order to remind him that ye olde monastic practice (being devoted to the work, and taking action, i.e. active devotion) is what’s been missing.

‘Scuse me while I facepalm.

Anyway, he also talks about leading indicators vs lagging indicators - a very important distinction.

Everybody has dreams. Results we want to create. A lifestyle, and an economy, that we work towards.

The results of those efforts show up in things you can measure, like the amount of free time you have, or the number of dollars coming in.

Between those metrics and the effort needed to create them, there’s delay and lag.

Depending on what you're building, that can be weeks, months, or years.

Now if you pay a lot of attention to the lag indicators (how much free time or money you have, or the number of customers etc etc), it’s very easy to get disheartened.

Growth usually starts slow, a nearly flat line for months or years, until it suddenly sweeps upward.

That happens when you reach the tipping point, and the flattish line suddenly gets that nice hockeystick shape we would all like to see in our bank accounts.

Until you get to that point though, you really want to avoid looking at the results too much.

Meaning: ignore the lagging indicators, and focus instead on the leading indicators: those actions that will, eventually, bring you to the tipping point.

Look; measure; plan; schedule - get serious, scientific, monastic and scholarly on that stuff, and become a veritable pro at executing in deep focus, on the activities - which are leading indicators - that will lead you to the tipping point as fast as can.

Create those blocks of single-pointed attention, to work on those growth-driving activities, and keep executing. Whether that’s an hour a day, or a 5-day bout in an AirBnB each month depends on what works for you.

But do that important work, and measure how much of it you do. Measure tasks checked off. Reflect on and measure how focussed and productive you were. Journal so as to find ways to optimise your output in those blocks.

Keep chipping away at the leading metrics, while basically ignoring the lag metrics.

Those will show up, but ONLY if you doggedly execute on the leading metrics.

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